If Coca-Cola and other soft drink companies told consumers the truth in their commercials, no one in their right mind would consume these dangerous beverages. These harmful products have zero nutritional value and increase one’s risk for serious disease.

Why do we allow unscrupulous corporations such as the sugar industry and the processed-food industry to promote and market products that are causing so much harm to ourselves and our children? Sugar is just as harmful as tobacco and perhaps even more so.

Sugar is harmful to our health in a variety of different ways. In addition to making us fat, it also raises our risk for many deadly diseases such as diabetes, heart disease, and cancer. Sugar has brought disease and death to countless millions of people.

The sugar industry won’t stop marketing it, and most people won’t stop eating it despite its negative health effects, and they won’t stop giving it to their children either, so the health of the entire population will very likely continue to deteriorate.

Today in North America it is estimated that more than 100 million people are diabetic or prediabetic, and each year nearly a million people die of heart disease, unnatural disease conditions that are caused in part by sugar. This is a health catastrophe.

Reducing refined sugar consumption is a step in the right direction, but ideally it should be reduced to zero, and other refined carbohydrates should be strictly controlled as well. Eating less refined sugar is good, but eliminating it entirely is better.

Insulin drives fat into fat cells and prevents fat burning, and sugar and other carbohydrates in the diet raise insulin levels. Excess sugar not only causes obesity, it also causes type 2 diabetes, heart disease, and all manner of degenerative diseases.